Drive your KPIs to success

After you've created a campaign with a seed that represents your most valuable, converted customers, our AI-driven algorithms will boost your KPIs by purchasing impressions based on value rather than cost. While bidding lower for cheaper impressions can maximize reach, bidding higher for value is sometimes the best choice for campaign performance. To further optimize your campaign, you can make adjustments through detailed inputs in your campaign settings, such as bid factors. The measurement of the number of unique bid combinations possible for an ad group is known as expressiveness. By maximizing expressiveness, you empower the platform to make decisions that more closely align with your campaign goals, ultimately driving better performance.

Here's a summary of guidelines that you might find helpful for optimizing your campaigns:

• Create high-quality seed that closely matches your converted audience or audience that is most likely to convert.
• Provide detailed inputs such as bid factors, campaign pacing, and ad group prioritization in the platform to guide campaign and ad group optimization (either manually or with Koa Optimizations).
• During mid-flight, adjust campaign settings like pacing and ad group prioritization to reflect your strategy as needed.
• Run queries to monitor relevance scores to help you understand where your targeting aligns with your seed.
• Assess the impact of the ad frequency settings on your campaign's performance.
• Track KPI performance with the available reporting solutions and Dimension-specific reports to ensure you're purchasing and bidding on the most valuable impressions for your campaign goals.