Pollen risk targeting
Pollen risk targeting helps advertisers in the healthcare industry and those selling indoor air treatment products reach their target audiences more effectively. You can use this information to direct your media spend to areas with the highest pollen concentration (and subsequently have more people suffering from allergies and also looking for air purifiers or allergy medication).
To help you target areas based on the current or forecast severity level of pollen concentration in the atmosphere, The Trade Desk has partnered with Ambee to provide the following bid list dimension properties for your campaigns:
| Step | Description |
|---|---|
| 1 | Add the AtmosphericCondition property to the Bidlines object array in the bid list or ad group endpoints with the pollen concentration level you want to target. NOTE: There are two sets of values for this enumeration: those that indicate the areas forecast to reach the specified severity level within the next 48 hours and those that indicate the current level of pollen concentration. |
| 2 | Set the BidListDimensions enum value to HasAtmosphericCondition in the partner, advertiser, bid list, ad group, or campaign endpoints. |
NOTE: This feature is disabled in the European Economic Area, the United Kingdom (under the UK GDPR), or Switzerland, collectively General Data Protection Regulation (GDPR) regions.