Deal quality

As a buying party, you have access to view how The Trade Desk monitors and tracks quality across your deals. Your Deal Quality score measurements follow a 100-point scale that reflects how your deal compares with the open market. The Deal Quality score considers many factors such as price competitiveness, inventory uniqueness, addressability, and signal fidelity. Afterward, it compares the quality to similar inventory across non-deal options, such as the open market or the Sellers and Publishers 500+ (SP500+).

You can use Deal Quality score to do the following:

• Evaluate new proposals before accepting.
• Decide which deals to prioritize.
• Spot underperforming deals mid-flight and evaluate which deals are worth targeting.
• Support deal terms renegotiation conversations.

TIP: The Deal Quality score is a useful metric to determine which deals to prioritize.

Quality score

The deal quality score represents how your deal compares to market averages. If your deal quality score is at 50, then it's equal to the open market. The following table shows a breakdown of each grade and range.

NOTE: Not all deals with a low deal quality score are underperforming. Sometimes, deals can perform well, but have a low deal quality score. For example, a deal that overprices inventory but brings a lot of audience value toward your KPIs.

Quality metrics

Each component of Deal Quality score tells you something different about the deal's value. Use the following table to evaluate whether a deal meets your expectations.

Deal quality scenarios

The Deal Quality score is a signal, not a rule. Here are some common situations you might encounter and how you might think about them in context.

Calculation methodology

The Deal Quality score is calculated by comparing the actual avails coming through a deal to other similar inventory available in the open marketplace.

The following table describes the Deal Quality score calculation process.

Prioritize deals

Deal prioritization enables you to allocate spend toward certain deals first, before spending on other deals. By prioritizing high-quality deals with a high Deal Quality score above 60, you can allocate spend toward more valuable audiences and improve overall campaign performance.

NOTE: By default, deals with media spend goals use a dynamic prioritization system that automatically adjusts deal prioritization based on how they're pacing. Underpacing deals follow more aggressive prioritization until pacing improves. Additionally, commitment deals take priority over standard dealss.

To prioritize a deal, you can use the inventoryDealsPrioritizationSet or inventoryDealPrioritizationAdvertiserOverrideSet mutations, depending on the level of granularity you want. The following table outlines the differences.

By default, all ad groups follow the global prioritization setting to equally consider all advertisers. To prioritize deals by specific advertisers, you must first disable global deal prioritization. Then, add overrides for each advertiser.

When you use the inventoryDealsPrioritizationSet mutation, this modifies the global prioritization for all advertisers included in the deal. The following example shows how to disable global deal prioritization.

mutation {
  inventoryDealsPrioritizationSet(input: {
    inventoryDealsWithTargetingAssociated: [

      {
        dealId: "DEAL_ID_PLACEHOLDER"
      }
    ],
    isPrioritized: false
  }) {
   userErrors {
      message
    }
  }
}

The following example shows how to override prioritization to add a specific advertiser.

mutation {
  inventoryDealPrioritizationAdvertiserOverrideSet(input: {
    advertiserId: "ADVERTISER_ID_PLACEHOLDER"
    dealId: "DEAL_ID_PLACEHOLDER"
    isPrioritized: true
  }) {
   userErrors {
      message
    }
  }
}