REDS conversions feed columns
The following table lists the Conversions feed columns (also known as stream fields).
NOTE: Certain fields in this feed might be modified to comply with regional regulations. For data scrubbing and retention details, see REDS data practices.
| Field (Column) | Data Type | Suggested String Length | Description | Example |
|---|---|---|---|---|
LogEntryTime |
DateTime | 19 | The time stamp that identifies when the event occurred in the format yyyy-MM-ddTHH:mm:ss. |
2025-02-22T22:30:38 |
ConversionId |
GUID | 36 | The unique identifier associated with the conversion event. | 939bef59-e69c-4341-86ea-6ce1756e6f63 |
AdvertiserId |
String | 32 | Unique advertiser identifier in The Trade Desk system. | 13a5cl2 |
ConversionType |
String | 32 | The tracking tag ID. | 2a34c0b |
IPAddress |
String | N/A | The IP address of the device that conversion at the time of conversion. | 69.123.9.119 |
ReferrerUrl |
String | 1000 | The address of the webpage where the conversion event occurred. | http://www.site.com/ |
MonetaryValue |
Decimal | N/A | The value associated with the conversion; the order value. | 124.03 |
MonetaryValueCurrency |
String | 10 | The currency in which the value was recorded. | USD |
OrderId |
String | 64 | The unique identifier associated with a transaction/conversion event. | 123456 |
TD1 - TD10 |
String | 64 | Custom fields that can be specified at conversion time, defined by advertiser/agency. | N/A |
ProcessedTime |
DateTime | 19 | The time stamp of when the log line was processed in REDS, formatted as yyyy-MM-ddTHH:mm:ss. |
2025-05-15T20:30:00 |
OfflineConversionTime |
DateTime | The time stamp of when the offline conversion occurred, formatted as yyyy-MM-ddTHH:mm:ss. |
N/A | |
OfflineProviderID |
String | 32 | An ID of the offline provider that may be human-readable as name. | N/A |
UserAgent |
N/A | N/A | The user agent is software that is acting on behalf of a user. This is most often a web browser telling a web site information about the browser and operating system. | Mozilla/5.0 (Windows NT 6.3; Win64; x64; Trident/7.0; ASU2JS; WebView/2.0; rv:11.0) like Gecko |
CombinedIdentifier |
String | 512 | The unique ID associated with the conversion. The ID type is specified in the CombinedIdentifierType column. |
c953a21c-2760-42f6-a2c0-08e88bbbb525 |
CombinedIdentifierType |
String | 32 | The type of the ID specified in the CombinedIdentifier column. This can be any supported ID type, such as TDID, DAID, RampID, RawUID2, UID2Token, EUID, or RawEUID, as well as any new types that may be supported in the future.NOTE: If the ID type is RampID, you can convert the value to your own encoding with the LiveRamp RampID translation. |
TDID |