TTD Connector for REDS (alpha)

The TTD Connector for REDS is a native solution by The Trade Desk that delivers hourly REDS feeds for your campaign activities via Databricks Delta Sharing.

By automating data delivery so that you get an updated REDS feed every hour, you can more easily consume your log-level data and derive insights from it.

Databricks marketplace listing

The following listing for REDS is available in the Databricks marketplace:

• TTD Connector: Raw Event Data Stream (REDS)

Key capabilities

The TTD Connector for REDS includes the following key capabilities:

• It uses Databricks Delta Sharing

• It provides hourly REDS feeds. Coverage in the hourly feeds includes the following:

  • Impressions
  • Conversions
  • Clicks
  • Video events

This release is currently an alpha release and is therefore not generally available. For more information, or to request access, ask your contact at The Trade Desk.

Additional information

Here are some additional information resources to help you explore this feature:

• REDS documentation for advertisers: REDS overview
• REDS documentation for providers: Curated REDS feeds