REDS GDPR consent feed columns
This stream contains the GDPR consent string passed as part of all data collection in which The Trade Desk receives Personal Data to comply with the General Data Protection Regulation (GDPR) in the European Union. If enabled, the GDPR consent stream is provided in addition to the Impression, Conversion, Click, and Video Event streams and is used to inform clients of their specific, user-provided, legal bases to their use GDPR data.
The GDPR Consent stream is automatically enabled for all streams with the Pass-Through processing preference. It is optional for the Exclude Row and Scrub Personal Data processing preferences and can be enabled at any time.
NOTE: Certain fields in this feed might be modified to comply with regional regulations. For data scrubbing and retention details, see REDS data practices. The following table lists the GDPR Consent feed columns (also known as stream fields).
| Field (Column) | Data Type | Suggested String Length | Description | Example |
|---|---|---|---|---|
LogEntryTime |
DateTime | 19 | The time stamp that identifies when an event occurred in the format yyyy-MM-ddTHH:mm:ss. | 2025-02-22T22:30:38 |
PartnerId |
String | 32 | The unique platform ID for the partner. | a1b2c34 |
AdvertiserId |
String | 32 | The unique platform ID for the advertiser. | 13a5cl2 |
ImpressionId |
GUID | 36 | The unique identifier associated with the impression event. | 939bef59-e69c-4341-86ea-6ce1756e6f63 |
ConsentString |
String | 50000 | The consent copy received from the SSP. | N/A |
GdprConsentStandard |
String | 1 | The integer that represents the consent standard that the partner has followed:1 (IAB)2 (Google)3 (MoPub)4 (SmartClip)5 (SpotX)6 (AerServ) |
3 |
PartnerHasGDPRConsent |
Boolean | N/A | The flag that indicates whether the partner has been referenced in the applicable GDPR consent string. | 1 |