REDS overview
Raw Event Data Stream (REDS) is one of several reporting solutions in The Trade Desk platform. It provides partners with log-level data collected from bidding partners. REDS collects raw, log-level bidding events from won auctions and pixels on an hourly basis.
The following table lists the main core and additional feeds within REDS. See also REDS feeds.
| Feed Type | Available Events | Description |
|---|---|---|
| Primary Feeds |
|
The main REDS feeds used to track delivery, engagement, and performance outcomes. |
| Additional Feeds |
|
Additional feeds that provide supplemental information such as ad visibility and user consent data. |
Benefits of using REDS
Here's what REDS allows you to do:
- Fine-tune your media planning with hourly data streams, instead of waiting for information to aggregate.
- Calculate important metrics for individual transactions in a campaign using comprehensive details about each event.
- Unify where you view bidding detailed spend information combined with other data.
- Analyze attribution and spend on campaigns run across multiple demand-side platforms (DSPs) to evaluate full-funnel attribution across all vendors.
- Enable multiple feeds with unique column and privacy configurations to meet your specific needs.
- Choose whether each feed should include partner, individual advertiser data, or data for a group of advertisers.
Use REDS when you have the following needs or preferences:
- Want access to every bidding event related to your account that we see.
- Need to access and analyze bidding events on an hourly basis.
- Want log-level data to build a robust custom reporting solution.
- Use other DSPs and want to analyze attribution and spend across all platforms.
- Need to integrate bidding data into other systems for which an integration isn't currently available.
For details on the differences between REDS and reports, see Reporting solutions at a glance.