REDS feeds (Walmart DSP)

The following table briefly describes the contents of the Raw event data stream (REDS) feeds. To view examples of stream data and events, download the REDS sample data file.

REDS Feed Description
Impressions Information about won impression events.
Clicks Information about click events.
Video events Post-impression event information relating to viewability, audio, and video metrics.

Call example

Here is an example of a call to retrieve the column definition for a partner's Video event stream:

curl -H "Content-Type: application/json" -H "TTD-Auth:|TOKEN_PLACEHOLDER|" -X GET "https://api.thetradedesk.com/v3/reds/video/columns"

FAQs

The following is a list of commonly asked questions about data available in REDS.

Can I use REDS to get the name of the supply vendor?

Contact your Technical Account Manager for a list of SupplyVendorID and SupplyVendorPublisherName.

Do custom categories appear in REDS?

No, custom categories do not currently appear in REDS. For custom category reporting, use User-defined reports to create a recurring report that returns custom category IDs.

How do I link identifiers in REDS?

The Walmart DSP does not support UID identifiers for shoppers. To link identifiers to shoppers, use a tracking tag.