REDS overview (Walmart DSP)

Raw Event Data Stream (REDS) is one of several reporting solutions in the Walmart DSP. It provides partners with log-level data collected from bidding partners. REDS collects raw, log-level bidding events from won auctions and pixels on an hourly basis.

Events are separated into three streams by type:

• Impressions
• Clicks
• Video events

Stream feeds are accessible only through [Azure].

IMPORTANT: To access REDS in Azure, contact your Technical Account Manager.

Advantages of using REDS

Here's what REDS allows you to do:

• Fine-tune your media planning with hourly data streams, instead of waiting for information to aggregate.
• Calculate important metrics for individual transactions in a campaign using comprehensive details about each event.
• Unify where you view bidding detailed spend information combined with other data.
• Analyze attribution and spend on campaigns run across multiple demand-side platforms (DSPs) to evaluate full-funnel attribution across all vendors.
• Enable multiple feeds with unique column and privacy configurations to meet your specific needs.
• Choose whether each feed should include partner, individual advertiser data, or data for a group of advertisers.

Use REDS when you have the following needs or preferences:

• Want access to every bidding event related to your account that we see.
• Need to access and analyze bidding events on an hourly basis.
• Want log-level data to build a robust custom reporting solution.
• Use other DSPs and want to analyze attribution and spend across all platforms.
• Need to integrate bidding data into other systems for which an integration isn't currently available.

For details on differences between REDS and user-defined reports, see Reporting solution comparison.