Getting started with REDS (Walmart DSP)

If you are a partner or advertiser interested in using Raw event data stream (REDS) as one of your reporting solutions in the Walmart DSP, you have several access and configuration options to choose from. After you decide on your data access method, the respective user guides will walk you through the necessary steps. This page provides only a high-level overview of what you need to know and do to get started.

NOTE: If you are not using the Walmart DSP, see Getting started with REDS for The Trade Desk Platform.

What you need to know

Here's what you need to consider when planning your REDS configuration:

• The setup for each option requires close collaboration with your Technical Account Manager.
• During the setup you will be required to provide the following information for your configuration:
  • The IDs of the partner, advertiser, or a group of advertisers whose data should be included in the feeds.
  • The types of feeds that you'd like to have enabled for the selected partner and advertisers: Impressions, Clicks, Video Events.
• All REDS pages are unique to Walmart DSP. Start with REDS Overview (Walmart DSP).
• All configurations are subject to business approval.

What you need to do

To get started, complete the following steps:

1. Review these articles to familiarize yourself with the concepts, available feed data, data regulations, and alterations based on the originating traffic:
   Data available in REDS
   Data practices
   
2. Contact your Technical Account Manager to access Azure.

Best practices

After you set up your REDS configuration, we recommend following these guidelines:

• Ingest data at least once per day to maintain data integrity and timeliness.
• Ingest only the fields and tables relevant to your use case.

  NOTE: As datasets grow, you're responsible for managing your data pipelines accordingly.

• To accommodate future schema changes as data evolves, design your system to be flexible.
• Design pipelines to be resilient. Pipelines should process non-corrupted files or rows while isolating or flagging corrupted ones.
• Parse data as delivered. The Trade Desk delivers field values as they appear in the platform and does not modify data for individual consumer parsing needs. The exception is characters that violate the TSV format (tab, line feed, carriage return), which The Trade Desk handles.