Getting started with reporting solutions (Walmart DSP)
Fine-tune your media planning and buying strategies with real-time data. Enable feeds with configurations to meet your specific needs, choose your reporting solutions, and build unique bidding algorithms to drive performance. Whether you want to wait for aggregated daily reports or access and analyze bidding data more frequently, The Trade Desk enables you to build reporting solutions that meet your needs best.
Walmart DSP documentation
The Walmart DSP has the following key differences for documentation:
- All REDS pages are unique to Walmart DSP. Start with REDS Overview (Walmart DSP).
- For information on My Reports, refer to The Trade Desk platform documentation for User-defined reports and Predefined Reports.
- Dimension-specific reports do not apply to the Walmart DSP.
Reporting categories
Reporting solutions fall into three main categories, based on how they consolidate and present data. See how each option stacks up in the Reporting solutions at a glance comparison.
| Category | Description | Available Solutions |
|---|---|---|
| Data feeds (raw data) |
Raw, log-level and hourly aggregated data delivered via Amazon S3 and Snowflake (only for REDS). | REDS |
| Report files (scheduled) |
Aggregated reporting data generated on a schedule and delivered as downloadable files. |
|
| GraphQL queries (on‑demand) |
On-demand aggregated reporting data returned directly in the API response, without scheduling a report or downloading a file. | On-demand reporting queries |
What you need to know
Here's what you need to know about the reporting solutions offered by The Trade Desk:
- You can choose to build one or all reporting solutions and select the REDS feeds you want to enable.
- In addition to the reporting solutions offered, you can construct GraphQL queries with the
reportingfield to retrieve performance metrics for a given advertiser, campaign, or ad group. - For details about how to run bulk queries for multiple entities at once, see GraphQL bulk operations: Queries.
Reporting solutions at a glance
The right reporting solution depends on how frequently you need data, how you plan to access it, and the level of implementation effort you can support. The following table provides a detailed comparison of each reporting solution.
| Comparison Aspect | REDS | Hourly Performance Feeds | User-Defined Reports | Predefined Reports | Dimension-Specific Reports | On-Demand Reporting Queries |
|---|---|---|---|---|---|---|
| Data Type | Raw, log-level | Aggregated | Aggregated | Aggregated | Aggregated | Aggregated |
| Data availability | Near real-time | Hourly, 2–3-hour delay | Daily (1-day delay) | Daily (1-day delay) | Daily (1-day delay) | Every 30 minutes |
| Delivery methods | Snowflake or Amazon S3 | Amazon S3 download | Email, download | Email, download | Download | API response |
| Output format | Tab-delimited logs | Tab-delimited logs | Excel or TSV/CSV | CSV | CSV | JSON |
| Implementation effort | High | Medium | Low–Medium | Low | Low | Low |
| Infrastructure requirements | Medium | Medium | Low | Low | Low | None |
| Field customization | Some | Some | High | None | None | High |