Reports (Walmart DSP)
Reports are one of several reporting solutions in the Walmart DSP. Unlike REDS and Hourly Performance Feeds, which provide raw log-level data, reports offer aggregated historical data that’s updated daily. Choose from predefined or user-defined formats to access key performance metrics—like win rate, CPM, CPC, CPA, and conversion touch—across various dimensions such as ad environment, audience, contextual categories, creatives, and ad formats. You can schedule, customize, and download reports on demand to gain deeper insights into your campaigns and ad groups.
The Walmart DSP has the following key differences for MyReports documentation:
- For information on My Reports, refer to The Trade Desk platform documentation for User-defined reports and Predefined Reports.
- Dimension-specific reports do not apply to the Walmart DSP.
| Report Type | Description |
|---|---|
| User-defined reports | Use the Walmart DSP UI to create custom reports and create schedules using the Platform API (formerly known as My Reports) in REST. |
| Predefined reports | Choose from a list of reports that have predefined metrics, and lookback periods. NOTE: Access to predefined reports is currently limited to a curated selection of templates, which may vary based on the advertiser, their use cases, and permission levels. This set of predefined reports is referred to as "suggested templates" and is represented by the suggestedTemplates GraphQL object in the API. |
If you are a third-party Dynamic Creative Optimization (DCO) vendor who wants to provide creative variant reporting to the Walmart DSP, see DCO creative variant reporting.
Reports at a glance
To get started with reports, you need the following:
Access to the Platform API authentication.
The IDs of the advertiser, campaigns, and ad groups, you want to create reports for.
The following table provides a detailed comparison of the different report options.
| Comparison Aspect | User-Defined Reports | Predefined Reports | Dimension-Specific Reports |
|---|---|---|---|
| API | REST | GraphQL | GraphQL |
| Availability | As scheduled | On demand | On demand (cached) |
| Delivery methods | Email, download | Download | Download |
| File format | Excel or TSV/CSV | Excel | Excel |
| Dimensions | Any | Depends on report type | One per report |
| Attribution details | Available | Available | None |
| Field customization | High, custom templates | None, predefined templates | None |