Audience provider UID partnerships and integrations
Relevant advertising requires high quality data from our customers. The Trade Desk is proud to share our partnerships and integrations to deliver a new approach for audience provider third-party data activation. Our external integrated partners have built custom integrations on their platform for various personally identifiable information (PII) and directly identifying information (DII) types, along with ID types such as Unified IDs.
Our partnerships with integrated external providers allow you to onboard third-party data and support various use cases. To onboard your customer data platform (CDP) with The Trade Desk, see Getting started for Customer Data Platforms.
NOTE: If needed, consult your Technical Account Manager on the latest status of each integrated partner.
Third-party data partners
Our third-party data partners support the following use cases:
- Audience modeling: Model for look-alike audiences.
- CRM data ingestion and matching: Onboard CRM data and match identifiers to users.
- Enhanced reporting: Reporting is made available by the partner's external dashboard.
- ID extension: Extend IDs through cross-device identifiers.
The following table provides an alphabetical listing of all partners with whom The Trade Desk has integrations for third-party data onboarding with additional IDs supported in our APIs.
| Partner | Region | PII and DII Types | Partner Integration Supported IDs | The Trade Desk Supported IDs | Integration Guides | Use Cases |
|---|---|---|---|---|---|---|
| Global | Email address, first name, IP address, last name, phone number | ID5, MAIDS, TDIDs, UIDs | MAIDS, TDIDs, UIDs | First-party data, Third-party data | Audience modeling, CRM data ingestion and matching, enhanced reporting, ID extension | |
| Global | Hashed email address only | MAIDS, TDIDs, UIDs | ID5, MAIDS, TDIDs, UIDs | Third-party data | CRM data ingestion and matching | |
(Marketplace) |
Global | Email address, first name, IP address, last name, phone number | MAIDS, TDIDs, UIDs | MAIDS, RampID, TDIDs, UID, | First-party data, Third-party data | Audience modeling, CRM data ingestion and matching, enhanced reporting, ID extension |
(CRM Onboarding) |
Global | Email address, first name, IP address, last name, phone number | MAIDS, TDIDs, UIDs | MAIDS, RampID, TDIDs, UIDs | First-party data | CRM data ingestion and matching, enhanced reporting |
| Global | Email address, first name, IP address, last name, phone number | MAIDS, TDIDs, UIDs | MAIDS, RampID, TDIDs, UIDs | First-party data, Third-party data | CRM data ingestion and matching, ID extension, enhanced reporting | |
| Global | Email address, first name, IP address, last name, phone number | MAIDS, TDIDs, UIDs | MAIDS, TDIDs, UIDs | Conversions, Third-party data | CRM data ingestion and matching for hashed email addresses in the US, enhanced reporting | |
| Global | Email address, first name, IP address, last name, phone number | MAIDS, TDIDs, UIDs | MAIDS, TDIDs, UIDs | First-party data, Third-party data | CRM data ingestion and matching, ID extension | |
| Global | Email address, first name, IP address, last name, phone number | MAIDS, TDIDs | MAIDS, TDIDs, UIDs | First-party data, Third-party data | Audience modeling, CRM data ingestion and matching, enhanced reporting, ID extension | |
| EMEA only | Hashed email address only | ID5, MAIDS, TDIDs, UIDs | MAIDS, RampID, UIDs | Contextual, Third-party data | Audience modeling, ID extension | |
| Global | Email address, first name, IP address, last name, phone number | MAIDS, TDIDs, UIDs | MAIDS, TDIDs, UIDs | First-party data, Third-party data | CRM data ingestion and matching, enhanced reporting, ID extension |
NOTE: If needed, contact your Technical Account Manager for a third-party data partner's integration documentation.