Getting started for geo data providers
As a geo data provider, you can onboard your data to the platform to enable advertisers to target users based on real-world locations or areas around the globe. Here's what you need to know to get started:
- You can onboard the following geo data types:
- Radius with latitude and longitude coordinates
- ZIP or postal codes
- You must complete our Data Partnership questionnaire and meet with your assigned Data Partnership Manager. To get started, contact us and fill out the form.
- You must complete the initial setup to receive your provider ID and brand ID needed to use our API.
Initial setup
If you are new to The Trade Desk platform, to begin your data integration, you must complete the following tasks:
Confirm that you will adhere to our privacy policies.
Complete the data partnership questionnaire.
Set up your provider account and brands. For details, see the sections that follow.
About brands
A brand is a child object of a provider that connects their segments to a specific name, logo, and set of rates. Here's what you need to know about data provider brands:
- Most providers have one brand that is the same as the provider that is sending data.
- If needed, you can create different segments represented by different brands.
- In the data management platform (DMP), buyers can filter data only by brand, not by provider. For example, an identical segment associated with two brands will appear twice in the DMP with each brand’s specific name, logo, and rate.
- If you want to set up more than one provider account or brand, you must provide the required setup information for each account and brand.
Information you need to provide
To get started with a third-party data integration, be sure to provide the following information to your Technical Account Manager.
IMPORTANT: If you want to set up more than one provider account or brand, be sure to provide the required information for each account and brand. This requirement does not apply to the cookie mapping redirect URL.
| Information | Description | Notes |
|---|---|---|
| Third-party data provider name | The name to be used in the system to identify your provider account. | For each provider account. |
| Contact email address for API login | An email address for receiving production alerts. | Required for each provider to set up an API account. |
| Brand name | The name that appears for the brand in the DMP. | For each brand. |
| Brand logo image | An SVG or PNG file with the brand logo, 128 x 128 pixels. | For each brand. |
Information you need to receive
After your account is set up, your Technical Account Manager will provide you with the following information.
| Information | Description |
|---|---|
| Provider ID | The ID you will use in API requests to identify your company's brands, segments, and data. |
| Brand ID | The ID used in conjunction with the provider ID to identify the brand's segments and data. |
Next steps
After you complete your initial setup and provide all of the required information, you can now get started with onboarding your data. For details, see Third-party geo data integration.