Getting started for measurement partners

As a measurement partner, you can upload two types of measurement data to The Trade Desk platform: offline and real-time conversion events. Offline conversion events include late, batch data such as in-store sales or place visits. Real-time conversion events, as the name suggests, include real-time data with no batching or backfilling, such as shopping cart-level data.

Conversion events

Here's what you need to know about the offline and real-time Measurement APIs:

• Both options support the following types of IDs, including Unified IDs (UIDs):
  • UID2s
  • EUIDs (Europe and the UK only)
  • Cookies
  • Device IDs (DAIDs)
  • RampIDs (formerly known as IDLs)
• To convert personally identifiable information (PII), such as email addresses and phone numbers (APAC only), to UID2s, use the UID2 API.
• You can include additional metadata in any of the ten custom fields TD1-TD10.
• You can integrate your CRM data to create data segments for audience targeting and conversion measurement.
• Both APIs use signature headers for Signature header authentication.
• To create a tracking tag for attribution of offline events, additional Platform API credentials are required for the Offline Conversion Events Measurement API.
• Merchants can use the respective API to upload their product data. For details, see Upload product catalog data.

For abbreviations and term definitions, see Glossary. The following sections list prerequisites for each Measurement API and provide links to the respective integration guides with detailed procedures and examples.

Offline conversion events

To get started with the offline conversion events measurement API, work with your Technical Account Manager to have the following information ready:

A signed formal agreement
An offline data provider ID
An advertiser ID (If you are uploading measurement events for a buyer, use the buyer's advertiser ID.)
The Platform API credentials (For details, see Platform API authentication.)

For details and FAQs, see Offline conversion events.

Real-time conversion events

To get started with the Real-Time Conversion Events Measurement API, work with your Technical Account Manager to have the following information ready:

Any required paperwork signed
An advertiser ID or merchant ID (for advertisers who want to use a product catalog)
An event tracker ID to map events or a universal pixel ID to map URLs

IMPORTANT: Secret keys for the Real-Time Conversion Events API are different from the partner and advertiser keys in signature headers. To encrypt data, you can also request an optional encryption key.

For details and FAQs, see Real-time conversion events.