Upload real-time conversion events
Send conversion events to The Trade Desk as they occur (no batching or backfilling). Use the following quickstarts and guides to get started.
Implementation quickstarts
Use the following table to identify the right implementation for your environment and the corresponding quickstart guide.
| Environment | Google Tag Manager | No GTM |
|---|---|---|
| Client-side (web) | GTM (client-side) | JS SDK |
| Client-side (in-app) | N/A | Real-Time Conversion Events API |
| Server-side | GTM (server-side) | Real-Time Conversion Events API |
NOTE: Monetization of real-time conversion events requires the product catalog. For details, see Product catalog integration.
Full user guides
For complete implementation details, field references, and advanced configuration, see the following guides:
Shopify
/doc/DataShopifySummaryOpenTTD
Track site and checkout events directly from your Shopify store, with or without GTM.
Real-Time Conversion Events API
/doc/DataConversionEventsApi
Complete API reference, including all supported ID types, event mapping, URL mapping, and FAQs.
Item-level event tracking tag
/doc/TrackingTagsEvents
Complete reference for the JS tag implementation, including GTM, predefined events, custom metadata, and verification.