Snowflake connector
The Trade Desk has partnered closely with Snowflake to develop solutions that securely process your data, allowing you to onboard conversion or segment data to The Trade Desk from your Snowflake account or to access and manage your log-level data.
Snowflake connector solutions
The following table summarizes the available solutions.
The latest solutions for segments and conversions use a Snowflake Native App from The Trade Desk. This approach greatly simplifies setup and configuration, and is the recommended solution for onboarding conversion or segment data through Snowflake in partnership with The Trade Desk.
| Data type | Description | Guides |
|---|---|---|
| Email addresses and phone numbers | Enables advertisers and data providers to convert their user data to raw UID2s in a secure Snowflake environment. | Snowflake Integration Guide (on the UID2 docs site) |
| First-party audience data for advertisers | Allows advertisers and data providers to upload first-party audience data from their Snowflake account to The Trade Desk. |
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| First-party audience data for onboarders | Allows data onboarders to upload first-party audience data from their Snowflake account to The Trade Desk on behalf of multiple advertisers. |
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| Third-party audience data | Allows advertisers and data providers to upload third-party audience data from their Snowflake account to The Trade Desk. |
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| Conversion data | Allows advertisers, data onboarders, or data providers to upload offline conversion data from their Snowflake account to The Trade Desk. |
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| Offline tracking tags | Allows advertisers and data providers who are uploading conversions to view all offline tracking tags available to them, within the Snowflake Native App. | Tracking tags |
| User identifiers for optout/deletion | Allows advertisers, data onboarders, or data providers to upload offline conversion data from their Snowflake account to The Trade Desk. |
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