The Trade Desk connector for Snowflake: Managing optouts and deletions
In The Trade Desk connector Snowflake Native App, you can submit requests to opt out or delete user IDs across all data segments associated with your partner account, or any account you are authorized to act on behalf of.
TIP: This information relates only to the Snowflake Native App from The Trade Desk, which is the recommended solution for managing conversion or segment data through Snowflake in partnership with The Trade Desk.
The following three data opt‑out and deletion workflows are slightly different, according to the type of data being processed and the role of the person doing the processing, but they all support the same actions:
- Update a user’s opt‑out status (default).
- Delete a user’s information.
| Data type | Snowflake native app page and user guide link |
|---|---|
| First‑party audience data | First-party data optouts and deletions |
| Third‑party audience data | Third-party data optouts and deletions |
| Merchant data (both first-party and third-party) | Optouts and deletions for merchants |