The Trade Desk connector for Snowflake: Managing audience segments
In The Trade Desk connector Snowflake Native App, you can upload audience segment data to The Trade Desk using Snowflake.
TIP: This information relates only to the Snowflake Native App from The Trade Desk, which is the recommended solution for managing conversion or segment data through Snowflake in partnership with The Trade Desk.
First- and third-party segment upload workflows are similar in setup and processing, but differ according to the type of data being processed and the endpoint it maps to:
| Data type | Guide |
|---|---|
| First-party | First-party segments NOTE: If you're uploading first-party segments on behalf of multiple advertisers, see Onboard data instead. |
| Third-party | Third-party segments |