The Trade Desk connector for Snowflake: Tracking tags
If you're an advertiser or data provider using The Trade Desk connector native app to upload offline conversion data, the Tracking Tags page provides a handy one-stop location where you can see all the offline tracking tags that are available for you to use when uploading your offline conversion information to The Trade Desk. On this page, the list is view-only, for looking up a specific tag.
For a high-level summary of the entire workflow for creating and using the tags, see Complete offline tracking tags workflow for Snowflake.
Overview
If you're already in the Snowflake Native App, you can use the Tracking Tags page to do the following:
- Look up tracking tags that are available to you without switching to another user interface such as OpenTTD.
- Use search tools to find what you need on the list, searching by any available value.
- Copy the tracking tag ID for use in the offline conversion data you upload to The Trade Desk.
- Download the entire list of your tracking tags in comma-separated value (CSV) file format.
Working with offline tracking tags
You can create offline tracking tags in these ways:
- In OpenTTD, in the Offline Tracking Tags app. See Create a tracking tag in the app.
- By using the API, POST /v3/offlinetrackingtag endpoint.
You can view offline tracking tags in these ways:
- In the Snowflake Native App, on the Tracking Tags page. See Tracking tags Snowflake page.
- In OpenTTD, in the Offline Tracking Tags app. See Using the offline tracking tags app.
Tracking tags Snowflake page
In The Trade Desk connector native app, on the Tracking Tags page, depending on your role, you'll see all the offline tracking tags associated with the pairings you've created so far. These are all the tracking tags you can use for uploading offline conversion information, listed in one place. It includes the following scenarios:
- If you created a pairing with a specific advertiser, the page shows all the offline tracking tags associated with that advertiser.
- If you created a pairing with a specific third-party data provider, the page shows all the offline tracking tags associated with that third-party data provider.
The following additional tools are available, at the top right of the Tracking Tags list:
- Search: Allows you to search by any value to narrow down the list. This is useful if you have a lot of tracking tags.
- Download: Allows you to download the entire list, as a comma-separated value (CSV) file.
This page includes the following information about your tracking tags: ADVERTISER_ID, TRACKING_TAG_ID, TRACKING_TAG_NAME, OFFLINE_DATA_PROVIDER_ID, as shown in the following example.
Look up a tracking tag
To look up a tracking tag in the Snowflake Native App, follow these steps:
On the left sidebar, go to Tracking Tags.
At the top right of the table, click the Search icon. For an illustration, see Tracking tags Snowflake page.
Enter any part of the value you're looking for. You can search by any column. For example, to view all tracking tags associated with a specific advertiser, enter the advertiser ID.
Copy the tracking tag for use in uploading your offline conversion data.
Download the tracking tags list
To download the tracking tags list in the Snowflake Native App, follow these steps:
On the left sidebar, go to Tracking Tags.
Navigate to a file location, rename the file if needed, and save. The file is in CSV format.
Complete offline tracking tags workflow for Snowflake
The following table shows the overall workflow sequence for offline tracking tags if you're using the Snowflake Native App for processing conversions. It includes links to documentation resources.
| Step | Action | Documentation |
|---|---|---|
| 1 | In the OpenTTD Offline Tracking Tags app, advertisers and data providers create the tags. | Ways to create an offline tracking tag |
| 2 | In the Snowflake Native App, you pair with one or more advertisers or data providers. When the pairing is complete, tracking tags associated with that advertiser or data provider are available for selection on your Tracking Tags page. |
Configure the native app, Step 3. |
| 3 | In the Snowflake Native App, you use the Tracking Tags page to look up the offline tracking tag you want to use for uploading offline conversion data. | Look up a tracking tag |
| 4 | You reference the tracking tag when uploading your offline conversion data for processing, following the required data format. | SQL objects in The Trade Desk connector native app: Conversions |
FAQs
The following is a list of commonly asked questions about the Snowflake Native App Tracking Tags page.
Why are there no tracking tags on my page?
Tracking tags show up on your page in the Snowflake Native App only when both these steps are complete:
You, or someone associated with an advertiser or data provider that you then create a pairing with, creates the tracking tag. For details, see Ways to create an offline tracking tag.
In the Snowflake Native App, you perform a pairing with an advertiser or data provider that the tracking tag relates to: See Configure the native app, Step 3.
For example:
- If you're uploading your own conversions data, and you've created tracking tags but haven't yet performed any pairings, you'll need to create the pairing, and then those tags appear on the Tracking Tags page.
- If you pair with a specific third-party provider, that provider's tags appear on your Tracking Tags page only when the pairing is complete.