LiveRamp integration with curated REDS

NOTE: This integration is for vendors using LiveRamp. If you're a The Trade Desk client who wants to send REDS data to LiveRamp, contact your Technical Account Manager. For details on the LiveRamp measurement enablement workflow, see their official documentation.

To measure and attribute Curated REDS data with LiveRamp, you can integrate with LiveRamp to use their measurement enablement workflow (formerly known as file-based recognition (FBR)). The Trade Desk uses the Core-curated REDS schema with this integration, ensuring that shared data includes RampIDs when available. This allows LiveRamp to map The Trade Desk-encoded RampIDs to each vendor’s encoding and deliver them through supported methods.

Data goes directly to the specified LiveRamp AWS S3 folder, so you don't need to manage keys and rotations. For support, contact the LiveRamp team.

NOTE: For the complete workflow, see Getting started with curated REDS feeds.

Integration options

The LiveRamp handshake uses the following configurations:

• Cadence: Daily
• Schema: Core-Curated REDS
• Delivery: AWS S3
• File Partitioning: To process data efficiently, LiveRamp uses multiple graphs, resulting in splitting files into distinct partitions as shown in the following table.