Reporting
Fine-tune your media planning and buying strategies with real-time data. Enable feeds with configurations to meet your specific needs, choose your reporting solutions, and build unique bidding algorithms to drive performance. Whether you want to wait for aggregated daily reports or access and analyze bidding data more frequently, The Trade Desk enables you to build reporting solutions that meet your needs best.
Reporting solutions fall into two main categories, based on how they consolidate and present data. See how each option stacks up in the Reporting solutions at a glance comparison.
| Data | Reporting Solution |
|---|---|
| Historical reports | Reports |
| Privacy-focused feeds for sharing log-level and aggregated data | Curated REDS feeds |
| DCO common creative variant reporting (CCVR) | DCO creative variant reporting |
What you need to know
Here's what you need to know about the reporting solutions offered by The Trade Desk:
- You can choose to build one or all reporting solutions and select the REDS feeds you want to enable.
- In addition to the reporting solutions offered, you can construct GraphQL queries with the
reportingfield to retrieve performance metrics for a given advertiser, campaign, or ad group. - For details about how to run bulk queries for multiple entities at once, see GraphQL bulk operations: Queries.
Reporting solutions at a glance
The following table provides a detailed comparison of each reporting solution.
| Comparison Aspect | REDS | User-Defined Reports | Predefined Reports | Dimension-Specific Reports |
|---|---|---|---|---|
| Data Type | Raw, log-level | Aggregated | Aggregated | Aggregated |
| Data availability | Near real-time | Daily (1-day delay) | Daily (1-day delay) | Daily (1-day delay) |
| Delivery methods | Snowflake or Amazon S3 | Email, download | Download | Download |
| File format | Tab-delimited logs | Excel or TSV/CSV | CSV | Excel |
| Implementation effort | High | Low-medium | Low | Low |
| Infrastructure requirements | Medium | Low | Low | Low |
| Field customization | Some | High | None | None |