Upload event data

IMPORTANT: You're on this page because you're considering uploading event data. Before you begin, make sure you have uploaded product data. For the end-to-end workflow, see Product catalog integration.

You can onboard your event or conversion data using the API or the platform UI. This guides describes only API-related tasks. This guide describes only the API-related tasks. For UI-based tasks, see Event Tracking in the Knowledge Portal.

Select the type of event data you plan to send with product data.

Offline events (late, batched data)

/doc/DataUploadOffline

Late, batched conversion data, such as in-store sales, place visits, or custom events.

Real-time events (no batching or backfilling)

/doc/DataUploadEventsRealTime

Conversion events sent as they happen, from web or in-app interactions.