Tracking events in Shopify

NOTE: This guide describes one method for uploading real-time conversion events. For all available methods, see Upload real-time conversion events. If you're uploading event data as part of the product catalog integration workflow, first complete Step 2: Upload product catalog data.

Choose an integration method to track site events in Shopify.

Full-site events

/doc/TrackingFullSiteEventsInShopifyDirect

Track conversion data from five key events with a direct Shopify integration. Events include site visit, product page view, add to cart, checkout, and purchase, with SKU-level data for the last four.

Checkout and purchase events

/doc/TrackingCheckoutEventsInShopifyDirect

Track conversion data from checkout and purchase events with a direct Shopify integration.

Checkout and purchase events (GTM)

/doc/TrackingCheckoutEventsInShopifyGTM

Track conversion data from checkout and purchase events with a Shopify integration using Google Tag Manager.