Getting started for brand lift study providers

If you are a brand lift provider interested in streamlining the process of creating brand lift studies for advertisers as well as facilitating the process of retrieving and conducting studies for yourself, contact us at The Trade Desk website.

Here are the key benefits to integrating with The Trade Desk platform:

Access to the top brands supported by The Trade Desk.
International reach.
Omnichannel coverage.
Expose new advertisers to your brand and methodology.
A selection of markets and languages that you support with approval from The Trade Desk.
Aggregated reports that have the following levels of granularity: campaign, ad group, creative, age, gender, frequency.

Initial setup

If you are a brand lift study provider interested in integrating with The Trade Desk platform, contact your Technical Account Manager and provide the following information.

Information	Description
Account Information	To create an account you need to provide your name, email address, phone number, company name and address, and other information to your Technical Account Manager. If you don't have one assigned, contact us and fill out the form.
Display name	A readable display name for your company to appear in the platform UI.
Description	A short description about your company to appear in the platform UI.
Company Logo	An SVG image of your application or organization's logo. Here are some guidelines: Make sure the logo has a transparent or white background. The Trade Desk recommends using a maximum resolution of 320 x 100 px.
Industries	The list of industries that you support for conducting brand lift surveys.
Countries and Languages	A list of supported countries with a list of languages that you support for each country. You can submit a list of up to 12 countries that you support. To add more countries after your initial integration, contact your Technical Account Manager.
Mid-flight update rules	Decide which statuses of the study will allow advertisers to make changes before the study's end date: Change or extend the date range of the study. Modify the targeting fields or custom settings. Turn off the study early. For a list of possible statuses and to familiarize yourself with the workflow, see Brand lift study integration guide.
Targeting Fields	Provide a list of fields and corresponding values that advertisers can use to select the audience or location in which they are targeting. This helps you identify the appropriate audience and location for conducting the study. For example, you can provide a `region` or `city` field to know where you should conduct the study. NOTE: You can include multiple audience and geo location targeting fields.
Pixel tracking information	Work with your Technical Account Manager to provide a pixel URL template that can implement The Trade Desk macros. These pixel URLs attach to creatives in the advertiser's campaign to generate the exposed group.
Question template	Work with your Technical Account Manager to create question templates that will appear in the platform UI.
Report slices and buckets	A list of report slices and the buckets for each slice that you want to include when you provide reports of your studies.
Custom Fields	Work with your Technical Account Manager to provide any custom fields and corresponding values that The Trade Desk can use to benefit your integration or troubleshoot errors. For example, a field that identifies the study in your system. NOTE: These custom fields do not appear in The Trade Desk platform UI.
Custom Requests	For any custom requests, contact your Technical Account Manager.

Pixel tracking information

To generate the exposed group of the study, The Trade Desk platform uses pixel tagging information you provide to create a pixel that will be attached to the advertiser's campaign creatives.

What you need to provide

Work with your Technical Account Manager and provide a pixel URL template that supports the following parameters.

Item	Required?	Description
Segment ID parameter	Required	A parameter that identifies the study during bidding. For example, you can have a parameter for all ad type IDs such as in-app ID, desktop ID, and so on.
The Trade Desk Macros	Optional	The Trade Desk macros for campaign ID, ad group ID, and creative ID.

What you need to know

The following is an example of a pixel URL template with a placeholder for your parameter in ALL CAPS between curly braces ({}) and The Trade Desk macros shown between double percent signs (%%).

https://www.company.com/path?campaign=%%TTD_CAMPAIGNID%%&l={SEGMENT_ID_PLACEHOLDER}&m=adgroup=%%TTD_ADGROUPID%%

Here's what you need to know about pixel URLs:

You can have more than one pixel URL. For example, you can have different pixel URLs and parameters for different ad types.
The Trade Desk macros and the parameters you provide will automatically be substituted during bidding.
The strings that you use for the parameter placeholder values will become field names in the Study object of the Brand Lift Study API.

Question templates

Work with your Technical Account Manager to create question templates and add them to The Trade Desk platform for advertisers to use. Each question has a list of answers that your respondents can choose. Here's what you need to know about creating question templates:

You can have up to 5 question templates.
Do not create questions that are industry or advertiser specific.
You can include a maximum of 10 questions in a template.
Each question template must have a template key that indicates the primary KPI of the questions in the template.
In each question template, you must specify the minimum and maximum number of questions that an advertiser can select.
If needed, you can require an advertiser to upload an attachment to a question. For example, if you want an advertiser to provide a media attachment for an ad recall question.

NOTE: If you have different or unique requirements that you want to implement, work with your Technical Account Manager.

The following table lists the required items that you must include in a question template.

Item	Description	Example
Template Key	The key or name of the template that indicates the primary KPI of all the questions within the template.	`template-awareness-123`
Minimum Selection	The minimum number of questions that an advertiser can select for this template in the platform UI.	2
Maximum Selection	The maximum number of questions that an advertiser can select for this template in the platform UI.	5
Question Key	The readable unique ID of the question.	`awareness-123`
Question Order Number	The order in which the question is presented in the survey.	1
Question Name or KPI Label	The question title that also indicates the key metric or objective of the question. NOTE: This name is displayed in the platform UI.	Awareness
Question Text	The actual question to add to the template. IMPORTANT: Be sure to indicate where the fields or options will be in each question.	Which of the following `{options: brands, products, TV programs, Movies}` have you heard of in the last `{number of days}`? Select all that apply.
Question Field Requirements	The requirements you want to set for the question fields.	For `{number of days}`, the minimum character length is three, and the maximum is 14. The advertiser must provide a media attachment.
Question type	This indicates that the question is multiple-choice, single answer, or a range (number range usually represented by a slider) type of question.	Single Select
Answer Order Option	This indicates whether the list of answer options are listed in an ordered or random order.	Ordered
Answer Options	The list of multiple-choice answers that your respondents can select for your questions. If needed, be sure to indicate which answer is the in-target answer, and which answer you want anchored at the bottom of the list.	`ADVERTISER_BRAND_NAME` `{in target}` `COMPETITOR_BRAND_NAME_1` `COMPETITOR_BRAND_2` `COMPETITOR_BRAND_N` None of these `{Anchored}`

For an example of how you can organize your question template, see Question template example.

Question type

The following table lists the types of answers that indicate how many options the respondent can select.

Type	Description
Single Select	The respondents can select only one answer.
Multi-select	The respondents can select multiple answers.
Select in Range	The respondents can select in a range usually indicated by a slider or a range of numbers.

Question template example

The following table is an example of how you can organize the questions in your question templates to provide all the required information. For descriptions of question types, answer options, and other details, see Question templates.

Question Order	Question Key	Question Name	Question Text	Field Requirements	Question Type	Answer Options	Answer Order Option
1	`awareness-123`	Brand Awareness	Which of the following `{options: brands, products, TV programs, Movies}` have you heard of in the last `{number of days}`? Select all that apply.	For `{number of days}`, the minimum character length is 3, and the maximum is 14.	Multi-select	`ADVERTISER_BRAND_NAME` `{in target}` `COMPETITOR_BRAND_NAME_1` `COMPETITOR_BRAND_2` `COMPETITOR_BRAND_N` None of these `{Anchored}`	Random
2	`preference-123`	Brand Preference	Which of these brands do you prefer?	None.	Single Select	`ADVERTISER_BRAND_NAME` `{in target}` `COMPETITOR_BRAND_NAME_1` `COMPETITOR_BRAND_2` `COMPETITOR_BRAND_N` None of these `{Anchored}`	Random
3	`favorability-456`	Favorability	How would you describe your overall opinion of the following `{options: products, brands, TV programs, Movies}`?	None.	Single Select	Very Favorable Somewhat Favorable Neither Favorable or Unfavorable Somewhat Unfavorable Very Unfavorable N/A - No Opinion	Ordered
4	`ad-recall-456`	Ad Recall	Do you remember seeing this ad?	The advertiser must provide a media attachment.	Single Select	Yes, once `{in target}` Yes, several times `{in target}` No	Ordered

Report slices and buckets

The following table is an example of how you can provide a list of report slices and the buckets for each report slice.

Slice	Buckets
Gender	Male Female
Age	18-34 35-44 45-64 65+
Frequency	1 2-3 4-9 10+

Next steps

After you set up your information in The Trade Desk platform, you will receive a provider ID that you need to retrieve the studies that advertisers create in the platform. For details, see Brand lift study integration guide.

FAQs

Can I set up a question with more than one answer for respondents to choose?

Yes. You can set up your questions to have multiple answers or a range of answers for respondents to select. For details, see Question type.

How does The Trade Desk generate the exposed group of the study?

The Trade Desk generates a pixel from the template that you provide to every creative in the advertiser's campaign. For details, see Pixel tracking information.

How many studies do advertisers typically use in a campaign?

Advertisers typically use only one brand lift study per campaign with one creative in the study.

Can I enable advertisers to choose different questions in my templates?

Yes. You can enable advertisers to select different questions in a template.