Getting started for conversion lift study providers

The Conversion Lift Study API enables you to use your own methodology to measure campaign lift with the ad exposure data that The Trade Desk provides from advertiser campaigns in the platform. As an approved provider in our measurement marketplace, your services become discoverable to global advertisers across The Trade Desk platform, who can configure lift measurement directly with you. By integrating with the API, you’ll automatically receive study requests with configuration details, while billing and results delivery are seamlessly managed within the platform.

Here are the key benefits of integrating with The Trade Desk platform:

Access to the top brands supported by The Trade Desk
New revenue stream
International reach
Omnichannel coverage
Easy study setup for advertisers in the platform
Flexible reporting structure that can be tailored to your unique solution

If you are a lift or incrementality measurement provider interested in becoming an approved provider in The Trade Desk's measurement marketplace, contact us at The Trade Desk website.

Initial setup

To get started with integrating your conversion lift study solution with The Trade Desk, provide the following information to your Technical Account Manager.

Information	Description
Account information	To create an account, you need to provide your name, email address, phone number, company name and address, and other information to your Technical Account Manager. If you don't have one assigned, contact us and fill out the form.
Signed MNDA	Sign the Mutual Non-Disclosure Agreement consent form provided by your Technical Account Manager.
Company logo	An SVG image of your application's or organization's logo. Here are some guidelines: Make sure the logo has a transparent or white background. The Trade Desk recommends using a maximum resolution of 320 x 100 px.
Company display name	A readable display name for your company to appear in the platform UI.
Company description	A short description of your company to appear in the platform UI.
Conversion definition	Specify how many conversion lift study definitions you want to integrate into the platform and, for each definition, provide a name that you want to be displayed in the UI.
Method of receiving exposure data	To enable The Trade Desk to send exposure data for the exposed and control groups, provide either of the following: An exposure file transfer method we can use to create exposure feeds such as REDS. The Trade Desk recommends this method. If needed, a pixel template that we can use to generate tracking tags. If you want to provide more granular reporting, consider including The Trade Desk macros in your template.
Custom requirements	List any specific requirements that you might have and work with your Technical Account Manager to understand the needs and feasibility.

Macros for pixel tracking

The following table lists the IDs and each corresponding macro that you can include in your pixel template.

ID	Macro
Study ID	`%%TTD_STUDYID%%`
Campaign ID	`%%TTD_CAMPAIGNID%%`
Ad Group ID	`%%TTD_ADGROUPID%%`
Creative ID	`%%TTD_CREATIVEID%%`

The following is an example of a pixel URL template with The Trade Desk macros shown between double percent signs (%%).

https://www.company.com/path?campaign=%%TTD_CAMPAIGNID%%&m=adgroup=%%TTD_ADGROUPID%%

Next steps

After you provide the required information to your Technical Account Manager, The Trade Desk Engineering team will set up your conversion lift study solution in the platform UI. During this time, you must set up your integration in preparation to receive test studies from the Engineering team. For details, see Conversion lift study integration guide.