Lift studies and MMM feeds

Brand lift studies

/v3/portal/data/doc/DataGetStartedBrandLiftStudies

Seamlessly integrate distinct brand lift methodologies with our platform to facilitate study creation and deliver real-time, in-depth reporting for brand-focused advertisers.

Conversion lift studies

/v3/portal/data/doc/DataGetStartedConversionLiftStudies

Integrate your conversion lift methodologies with our platform to streamline study creation and help advertisers measure campaign impact using The Trade Desk’s ad exposure data.

MMM feeds

/v3/portal/data/doc/DataGetStartedMMM

Export MMM-ready data for third-party or in-house marketing mix modeling. Built with programmatic best practices in mind, the MMM feed helps generate more accurate insights for advertisers on The Trade Desk.