2024 Provider release notes

These release notes list all features and updates that have been made in 2024 to the Data API and Platform API used for data management.

December 5, 2024

Data Insights GraphQL API

November 27, 2024

Geofence targeting update

October 24, 2024

Third-party data deletion and opt-out by brand ID

The POST /data/deletion-optout/thirdparty endpoint now supports the option of deleting third-party data from segments by brand ID in addition to the data provider ID.

Third-Party Segments Dashboard enhancements

To save you time, we've enhanced the Segments Dashboard by enabling you to input up to 100 partner or advertiser IDs for each rate change request submission. The Rate Change Request page now conveniently displays their batch ID in a new table column.

For details, see Third-Party Segments Dashboard (beta). If you can't access the page, contact your Technical Account Manager for the appropriate permissions.

August 21, 2024

Offline conversion multiple ID support

The POST /providerapi/offlineconversion endpoint now supports uploading multiple IDs per item in the Items object.

The following example shows how to assign a tag to a TDID, DAID, and UID2, in a single Items object.

{
  "DataProviderId": "dataproviderABC",
  "Items": [
    {          
      "TDID": "df2df528-e032-4851-b7c6-99287c7d6bce",
      "DAID": "af867d6a-1a08-5cd3-8fe7-3f0cdd6ac741",
      "UID2": "qfG6wKWK8cIgBoEnLcS4+TeB5UjGz18wrdl1kOk5JOk=",
      "TrackingTagId": "cjsns64",         
      "TimestampUtc": "2023-03-23T22:11:13.2311903Z"       
    }
  ]    
}

For details, see Offline conversion events.

August 14, 2024

CRM data property deprecation

Effective September 30, 2024, the RetentionEnabled field will be removed from the POST /v3/crmdata/{segmentType}/segment/{advertiserId}/{crmDataId} and POST /v3/crmdata/segment/{advertiserId}/{crmDataId} endpoints.

July 12, 2024

Time to live (TTL) adjustment for audience data segments

Starting August 31, 2024, the default time to live (TTL) for audience data segments will be 90 days (129600 minutes).

Here's what you need to know about this change:

• This change has no impact on your existing data segments.
• The maximum TTL for audience segments is still 180 days (259200 minutes).
• This change affects both first-party and third-party data segments.

This change affects the TTLInMinutes property in the following endpoints:

• POST /data/advertiser
• POST /data/advertiser (External Provider)
• POST /data/thirdparty

May 15, 2024

Manage data rates and buyer access

To help you easily make small changes to your segment pricing and exposure to advertisers in the Segments Dashboard, we have introduced the Input New Rates feature and Rate Change Requests view. After you've uploaded and assigned rates to segments, you can now use the dashboard UI to manage your data rates and buyer access.

April 19, 2024

Conversion lift study integration

As a conversion lift study provider, you can now set up your conversion study definition in The Trade Desk platform that enables advertisers to use the platform UI to create and request conversion lift studies. This process not only streamlines study creation, but also enables you send reports of the results directly to the advertiser.

• Getting started for conversion lift study providers
• Conversion lift study integration guide

April 11, 2024

UID support for universal pixels

To prepare for a cookieless future, we're implementing UID2 support for our universal pixels. With UID2, these pixels can do the following tasks:

1. Detect the email address obtained from an advertiser's website.
2. Send the email address in a client-side request to the UID2 service back end, which then generates and returns a UID2 token.
3. Pass the UID2 token to The Trade Desk platform for audience targeting, seeds, and measurement.

NOTE: UID2 support is currently a closed beta. To get access, contact your Technical Account Manager. EUID support is coming soon.

April 8, 2024

Offline conversion payload updates

If you provide an ImpressionId value in the Items array in your request, no other ID (TDID, DAID, RampID, UID2, EUID, UID2Token, or EUIDToken) is required for the event. If no user ID is provided, we'll use an all-zero GUID as the user ID for the event.

IMPORTANT: If you don't include an impression ID in your request, at least one user ID is required.

For details, see POST /providerapi/offlineconversion.

March 18, 2024

Segments Dashboard (beta) for third-party data providers

We're thrilled to unveil the latest enhancement to our Partner Portal: the Segments Dashboard! This new addition enables you to navigate through your segments with an intuitive UI and export them for further use. For details, see Third-Party Segments Dashboard (beta). If you can't access the page, contact your Technical Account Manager for the appropriate permissions.

March 1, 2024

New data endpoints

We now offer a new set of endpoints that enable partners to submit requests for deleting or opting out user IDs across data segments associated with their respective partner accounts, including IDs shared via a product catalog. For details, see ID deletion and Opt-Out API reference.

February 13, 2024

Potential delays in data rate batch processing

On Tuesday, February 20, 2024, The Trade Desk will conduct database improvements that might cause delays with data rate batch processing. Here's what you need to know and do: