Unlock greater potential with UID2

You’ve just installed OpenPass, the simple and streamlined SSO solution for the open internet. But why stop there? With a few simple steps, you can tap into the power of UID2 to improve your brand’s journey with better impression monetization and greater relevance.

If your site doesn't collect consumer email addresses yet, integrating OpenPass with UID2 offers these benefits:

• Allows you to authenticate and collect email addresses without storing passwords.
• Enables you to monetize content through relevant advertising without relying on third-party cookies.
• Allows you to access data and insight on how users are interacting with your content and how your inventory is being purchased, if applicable.
• Helps you to focus on what you do best—creating great content—and control the user experience with minimal overhead.

Using UID2 with OpenPass as its consumer-facing component ensures the highest standards of privacy, security, and accuracy for your properties. Now that you know its benefits, see the following scenario to learn how a publisher might implement UID2.

Example scenario

A publisher recently integrated with OpenPass and wants to use UID2 to improve consumer targeting for advertisers. They reviewed the options in the Publisher Integrations documentation and want to implement UID2 using the simplest and fastest implementation. They followed the recommendations there and settled on full client-side implementation for their website using Prebid.js.

The publisher then read the UID2 Client-Side Integration Guide for Prebid.js and accomplished the following:

1. Reviewed the example code and site.
2. Completed UID2 account setup, including providing a list of domain names for Prebid.js.
3. Added Prebid.js to their site using the Prebid Getting Started for Developers guide.
4. Configured the UID2 module using the public key and subscription ID they received from the account setup in step 2.
5. Tested their integration for successfully generated and returned UID2 tokens.

After that, the publisher confidently launched its integration of UID2 and OpenPass, and they are now operational on the open internet. If you are interested in becoming a publishing partner and integrating with UID2, follow the instructions in the next section.

Get started

To get started with UID2, follow these steps:

1. Request access to UID2 by filling out the form on the Request Access page.
2. Identify the properties that you want to integrate with UID2. For example, the publisher website, mobile app, or CTV app.
3. Sign the UID2 contract.
4. Determine whether you want a client-side or server-side integration, and tell your UID2 contact.
5. Receive your UID2 credentials.
6. Build your integration to UID2 through an SDK or direct integration with the UID2 APIs, using the applicable implementation resources.
7. Test:
   • Confirm that UID2 tokens are being generated and passed correctly within the bid request.
   • Troubleshoot as needed, and work with SSPs to properly pass UID2 tokens in bid requests.
8. Go live.

Additional resources

The following resources are available for publishers to implement UID2. Review their options and choose the ones best for you, then follow the implementation documentation.

• Web Integrations
• Mobile Integrations
• Prebid Integrations
• Google Ad Manager Integrations