Prebid adapter
The OpenPath infrastructure is designed to integrate directly with transparent demand solutions most commonly used by publishers today, including the popular open-source header bidding platform from Prebid. Here's what you need to know about integration with The Trade Desk bidder using Prebid.
| Information | Details | Notes |
|---|---|---|
| Prebid integration type | Prebid.js | Supported for header bidding. |
| Specification | The Trade Desk | Available on the Prebid site. Includes details of the Prebid features and modules supported by The Trade Desk, and is kept updated. |
| Supported version | 8.14 | For the latest supported features, always use the most recent version. NOTE: Version 6.13 is allowed but is not supported. |
| Supported ad formats | Banner ads Video ads |
For details, see the applicable sections in the Prebid adapter specification for The Trade Desk. |
Supported modules
The Trade Desk supports specific modules of the prebid.js header bidding platform. The following table shows supported modules, with links to the corresponding Prebid documents or document sections.
| Module | Description |
|---|---|
| GDPR Consent Management | Used for retrieving GDPR consent data from the consent management platform (CMP) on the publisher's page. |
| US Privacy Consent Management | Used for retrieving US privacy consent data. |
| Supply Chain Object | Used for retrieving the supply chain object. |
| GPT Pre-Auction | Used for retrieving global placement ID (GPID). |
| Price Floors | Used for retrieving configured price floors. |
| User ID Module: Unified ID | Used for retrieving TDID, the unique ID for The Trade Desk. |
| User ID Module: Unified ID 2.0 | Used to support Unified ID 2.0, an interoperable ID solution that relies on user consent. For details, see UID2 Integration Overview for Prebid. |
| European Unified ID | Used to support European Unified ID (EUID), an open-source identity solution that relies on user consent, built for Europe. For details, see EUID Integration Overview for Prebid. |
Implementation steps
If you want to use Prebid to integrate with The Trade Desk for header bidding, complete the following steps.
- Install Prebid Version 8.14.0 or later.
- Review the header bidding specification, The Trade Desk, on the Prebid site.
- To get approval for using The Trade Desk Header Bidding adapter, and for additional instructions, contact Open path publishers@thetradedesk.com.
- Install and configure the specific features applicable to your implementation, following all the instructions in the header bidding specification.
- To enable transaction IDs, see the Prebid.js 8.0 Release Notes and include the following code snippet:
pbjs.setConfig({enableTIDs: true})
If you have any questions about integrating with Prebid, or need more information, contact your Technical Account Manager.