Connection types
The OpenPath infrastructure is designed to integrate directly with transparent demand solutions that are most commonly used by publishers today. The following table lists the OpenPath integrations that The Trade Desk offers.
| Integration | Description | Intended User | Supported Channel |
|---|---|---|---|
| Standard Adapter | Enables publishers to integrate with The Trade Desk platform using the IAB OpenRTB (Real-Time Bidding) API Specification. The Standard Adapter integration has been set up, tested, and ready to go live with no customization development work required. | Publishers with CTV, in-app inventory or those using another header bidding solution | Display Video CTV In-app |
| Prebid adapter | Enables publishers to integrate with The Trade Desk bidder using the popular open-source header bidding platform from Prebid. | Primarily web publishers | Display Video |