2025 release notes
These release notes list all new features and updates that have been made to The Trade Desk solutions for sellers in 2025.
OpenPath invoicing
December 1, 2025
| What you need to know and do | |
|---|---|
| Change summary | Starting December 1, 2025, you no longer need to submit invoices to The Trade Desk. Instead, The Trade Desk will process payments directly from purchase orders according to agreed-upon payment terms. This change streamlines operations and ensures timely payments. |
| Action required | Update your records accordingly and inform your team. For details, see Invoicing FAQs. |
Introducing OpenAds (closed beta)
October 14, 2025
We’re excited to introduce OpenAds, a high-integrity auction environment powered by open-source auction logic derived from Prebid. For details and instructions on how to get started, see OpenAds activation guide. See also the Current article for more industry news.
NOTE: If you’re interested in enabling OpenAds, contact The Trade Desk Inventory team to be configured for OpenAds access.
Delayed verification
July 24, 2025
To allow users to experience some of the benefits of OpenPass before verifying their accounts, you can now implement delayed verification. This feature enables you to offer exclusive content for both unverified and verified users. Verified users can then access more exclusive content by both entering and confirming their email address. For details, see Delayed verification.
NOTE: This feature is supported for all sign-in types in the JavaScript SDK, except for web TV.
Introducing OpenSincera API
June 6, 2025
We're excited to introduce API for OpenSincera, a media telemetry service provided free of charge by The Trade Desk. This service offers rich advertising metadata from Sincera and provides deep insights into advertiser quality and the digital advertising supply chain. With OpenSincera, you can see beyond domain names and get more granular information about environments, content, configurations, and devices where ads run across the open internet. For details, see Get started with OpenSincera API.
NOTE: OpenSincera is in beta, giving you early access to test the API before its general availability release. During this period, you may encounter breaking changes and intermittent performance issues. Please report any issues or send questions to hello@sincera.io. A representative will respond as soon as possible.
Revised inventory policies and new best practices
June 2, 2025
To ensure compliance and improve efficiency, we've published revised Inventory policies and a new best practices guide. Refer to them regularly to maintain a high-quality, transparent, and effective marketplace for buyers.
Unity quickstart
April 1, 2025
To enable seamless web sign-in and sign-out processes on Android and iOS platforms, you can now integrate OpenPass with your Unity project. For details, see the Unity quickstart guide.
OpenPath reporting quickstart
April 1, 2025
To help you analyze inventory data, we've provided a quickstart guide for generating and scheduling outbound reports in the OpenPath dashboard UI.
Coupa billing and reporting for publishers
April 1, 2025
For a smooth integration with The Trade Desk, we've added instructions for linking your The Trade Desk account with Coupa for billing and reporting, as well as instructions for creating and sending invoices. For details, see Onboard with Coupa and Create invoices.
Coupa billing and reporting for supply vendors
April 1, 2025
For a smooth integration with The Trade Desk, we've added instructions for linking your The Trade Desk account with Coupa for billing and reporting, as well as instructions for creating and sending invoices. For details, see Onboard with Coupa and Create invoices.